His plans: Create a Luckenbach-like weekend destination for bikers and his best bar patrons. Tax records show the actual town site is owned by Rudy Klinkseik, an adjacent landowner. And it's actually in Gillespie County.
And what he bought was not an abandoned ghost town. Caretaker Maggie Montgomery lived there for 15 years, holding fundraising concerts for local groups that sometimes featured her son, acclaimed singer-songwriter Monte Montgomery.
And Guller may not have found it on Craigslist. A source told me that placing the ad, for the purposes of storytelling and branding, was part of the final settlement of a lawsuit over the land transaction.
Before going any further, let's take a step back. I realize this isn't Watergate. It's not the Whitewater scandal.
It's not even a rigged Internet poll. And Guller isn't the first guy to embellish a story to make it sound better.
Lots of us do it. Some of us ahem do it for a living. Lots of businesses embellish.
There is no McDonaldsland and there is no Hamburglar. Pastry maker Sara Lee isn't an old woman, but instead a large food manufacturing company. Most Sam Adams beer isn't brewed in a quaint Boston brewery, but at breweries all over the country.
Of course, that's advertising copy and not a news release. In the world of marketing, you see, the idea is to create an image that people will want.
Guller wanted to latch onto that when he bought land 10 miles southwest of Luckenbach. Bankersmith, named after Fredericksburg banker Terrell Smithwas founded as a railroad town in When the tracks were abandoned inso was the town.
All that was left was the general store where Mrs. Montgomery lived. She says Guller came to one of her son's concerts last year, fell in love with the place and offered to buy it from owner Jarrett Borchersa Fredericksburg contractor, who was also there. The case was closed with a June 7 settlement.
Details weren't disclosed, but sometime between June 19 and Tuesday's news release, the town was put up for sale on Craigslist. Three sources familiar with the situation — two being Mrs. Montgomery and daughter Meredith Guyton — say the ad wasn't real. Aware of the traffic and parking problems his venue might bring, Guller approached Klinksiek about buying land for parking.
Guller says Bikinis, TX will do its best to fit in. Beyond that, there will a handful of smaller events — for high-ranking members in Bikinis' customer loyalty plan or corporate big shots — that won't be much louder than one of Montgomery's concerts. Residents are now plotting their strategy, which could include a buyout offer or asking county officials for help.
. Guller, in a press release, said he would rename the town to Bikinis, Texas.
Guller also expressed a desire to turn the 1. The town is approximately 10 miles south of Fredericksburg, Texas.
The unincorporated town was recently purchased by Bikinis restauranteur Doug Guller who said he would rename the town to Bikinis, Texas. In a press release, Guller expressed a desire to turn the 1.
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